Heavy machinery plant at night: a steel press and the rail of an overhead crane lit by hard work light, with the hall dark around them.

Stn.00 · Cover

We don't do marketing. We fill order books.

Free, with a written deliverable and a 90-day plan.

HeavyOrders is the content, SEO and demand agency for industry. Manufacturers of capital equipment, components, chemicals and automation. Industrial marketing. Nobody else’s.

Stn.01 · Diagnosis

Where industrial demand dies today

The PDF catalogue

Downloaded, filed, forgotten. Nobody opens it again when the RFQ gets written.

The annual trade fair

A three-day window a year. The rest of the time the plant does not exist to the buyer.

Word of mouth

It brings good orders and it does not scale. It depends on who retires and who remembers.

Overhead crane hook descending over a palletised load in a dark hall, with a shaft of hard light entering from the right.

Art direction image, generated

The big order starts on Google. Let us be there first.

The industrial cycle runs 6 to 12 months and always starts the same way: with a search.

Stn.02 · Services

Six stations, deliverables counted

Stn.	Station	Deliverables	Measured in
01	Content & SEO	8 optimised pieces a month, each reviewed by engineering. 1 new or rebuilt pillar page per quarter. 2 links or mentions a month in trade media.	Rankings, organic traffic and organic RFQs.
02	Newsletter & CRM	CRM segmented by product family and country. Fortnightly newsletter written, designed and sent. 3 automations: welcome, quote sent, dormant account.	Opens, clicks and quotes requested from email.
03	Social	Company and sales director LinkedIn, 3 posts a week. Short-form plant and product video, scripting and design included.	RFQs from social. Never likes.
04	PR & Media	1 article a month in Cadena Industrial or the in-house media network. 1 third-party media appearance per quarter. Press releases for every milestone.	Mentions, links and domain authority.
05	Branded & Cases	1 documented case per quarter: page, sales PDF and short video, with the real installation and its production figures.	Sales use and orders closed with the material.
06	Strategy & Data	Quarterly plan. Live dashboard with RFQs, cost per RFQ and attributed orders. Monthly 45-minute meeting and a one-page report.	Cost per signed order. The only number the board looks at.

Every station is contracted as part of a plan, never on its own: industrial demand is a production line, not a spare parts bin.

Stn.03 · Rules

The rules are in plain sight

One client per territory

And per product family. If we work for you, we do not work for your competitor. Exclusivity is not negotiated, it is signed.

Public pricing

They are on this page, with the detail of every plan. Price frozen by contract for as long as the work lasts.

Everything is yours

Site, content, CRM, data. If we ever leave, the order book and its keys stay in your plant.

Engineering rigour

Every technical piece is reviewed by engineering before it ships. If a piece has no data in it, it does not go out.

Freshly turned cylindrical steel part on a bench, swarf around it and raking light picking out the machining marks. — **Machined part.** What your buyer searches for months before they ask you to quote.

Dispatch hall with stacked palletised loads, crossed by a shaft of light entering through a high window.

Art direction image, generated

Measured in orders, not likes.

Live dashboard with RFQs, cost per RFQ and attributed orders. Cost per signed order: the only number the board looks at.

Stn.04 · Plans

Three tags, no asterisks

Compete

1.900 €/mo

One front done properly: 1 article a week, full technical SEO, Google Business profile, monthly newsletter, basic social, dashboard and report. The way in.

The one most choose

Dominate

3.900 €/mo

The full engine: 3 articles a week, SEO for AI search engines, automated fortnightly newsletter, continuous social, industry media and a monthly meeting.

Monopoly

7.500 €/mo

Daily publishing, multi-site, weekly newsletter, CRM run by us, continuous PR, documented cases and full exclusivity of territory and product family.

Why public? They filter out browsers, they answer “what does industrial marketing cost” and they carry the confidence of having nothing to hide.

Stn.05 · Audit

Request your growth audit

Arc welding in a dark workshop: a fountain of sparks leaves the weld point on a steel beam.

What you get, free

An 8 to 10 page document: your visibility against your 3 competitors.
Site and content audit, with 3 prioritised opportunities and estimated impact.
A 90-day plan, presented on a 30-minute video call.
If it fits, a proposal in 48 hours. If it does not, we say so and point you elsewhere.

Book the call

A 30-minute video call. We walk you through the audit and the 90-day plan. No forms: pick a slot and we talk.

Book your audit